Session 4: Poster Design and Layout

In this session I learned the importance of design principles, these include: 

1. (Negative) space 
2. Proximity 
3. Cohesion (repetition) 
4. Contrast 
5. Alignments 
6. Focal points

I will also be examining one poster design using some of the techniques that I have learned in the lecture such as the colour scheme, simplicity and the choice of Typography (combining text and image) to analyse the image. The poster I have chosen to discuss is called 'La Loie Fuller' by Jules Cheret. The story of the film was about a dancer who would wear shimmering and fine fabric and dance around the stage. 

The use of black on the background indicates the main focus of the poster is the dancer as that is what the designer wants us to see. 

The poster is very simple which shows me the designer wanted to keep it minimal which helps the audience to easily understand the poster and focus on the meaning of the image.

The choice of Typography enhances the poster as they have made the font really big and clear to grab the audiences attention but its easy to read therefore engaging the audience.